Ted Leonsis, Superstar
Liveblog from Interact08
Opening session: “Shift Happens,” by Ted Leonsis, vice-chairman emeritus AOL, sage, sports franchise co-owner–all around investor, booster and mentor to many web startups. Said to have coined the phrase “new media” [fact-check that one].
Consumer currently feels “shattered”–in New York last week, it felt to him “like the week after 9/11″
Presidential race is a “turning point” for the integration of Web 2.0
New products, etc. need to be created for 3-screens
How consumers consume: Free, on-demand, mashed up, shared, raw and authentic.
“Our children are growing up in a world where free is better than paid.” Pay-based businesses will “die.”
“People ask me, ‘Where are your people?’ I don’t have people.” Part of being “authentic,” people can smell b.s. a mile away.”
Globalization: We don’t know how to translate international uniques into currency. [Chinese will develop 300,000 math PhDs this year. We'll graduate 20,000. Marketing is increasingly for math majors. What does this mean to U.S. business?]
What do consumers give you? Money, time, pixels. You need to think in terms of those currencies.
“Ted’s Take”: I blog every day. I don’t like it anymore when people type my name into Google and see the first thing that comes up is a bad [Washington Post] article. My content is now at the top. “It’s important you take control of” your search results.
How this is blurring work and pleasure: A worker arrives at the office and logs first into fantasy football on Monday a.m., yet handled 300 e-mails on Sunday.
Discusses “filmanthropy“–movies with messages, creating a second bottom line. Just launched snagfilms.com, in partnership with Clearspring [in which he invests]. Cuts films into film widgets–now 61 million views. In U.S., there are 500 indie theaters; we have 12,000 virtual theaters.
The Internet is powerful because it enhances all of the following. It’s what all my businesses are designed around.
social media, social networks, Ted Leonsis comment below, or link to this permanent URL from your own site.
- relationships in communities of interest
- giving back
- pursuing a higher calling