The 2.D’oh! Weekly Round-Up: Vol. I
As we head into the weekend, let’s take a quick look at the lowlights, high points and general mischief around 2.0ville during the past week.
Talk About viral: The Online Video Contagion Spreads
The Center for Media Research reports that 132 million Americans viewed online video in the month of May. Average time spent during the month was 158 minutes. I’m bad at math that goes beyond nine figures, but I think that’s a total of 350 million hours never to be retrieved. I think if that time had been spent teaching poor kids to read, we could have in one swoop made American kids more literate than their French counterparts, or maybe even the Germans, just like that. Ah, well. There’s always June.
Lost, the 2.0 Version
Nobody Goes There Anymore, It’s Too Crowded
Wired has an excellent article on Second Life by Frank Rose, revealing how marketers have invested heavily in ad campaigns there, only to find the place virtually (har!) deserted. Too bad: We’ve been hoping to see a “Nigerian Bank Fund Transfer” pavilion in Second Life any day now. “Drop off your Social Security card to enter our free sweepstakes!”
And Finally, Our Friday ‘Noted Without Comment’ Item