Obesity Map: Just What the Web Doc Ordered
Let’s start the week with an item from the Web Done Right files:
Take a look at CNN’s Fit Nation “Obesity in America” map. The feature illustrates, via a timeline slider and interactive national map, how much each state’s percentage of obese people increased between 1985 and 2004. It’s a great example of how a simple, often neglected 1.0 technique–Flash–can be effective when used properly.
There’s an even more effective rendering of the geography of obesity over at Revolution Health. Mouse over any state to see its obesity rate during any of the years covered, 1990 through 2006. [Interest revealed: I used to work at Revolution.]
The point: plain old-fashioned Web technology can be a powerful centerpiece even when surrounded by the usual 2.0fferings: UGC, vanity videos, blogs, etc. The temptation these days is to favor the faddish over the effective. Both sites show this isn’t necessary.
[Oddly, the CNN map shows the states with the highest obesity rates in red and those with lower rates in blue. The results is a map showing blue and red states. I wonder if Wolf Blitzer known about this.]