Click Fraud: Not Just a Scam, a Sport!
An article today in MediaPost today reports that a company called Click Forensics estimates that 28 percent of the clicks on those Google and Yahoo text ads found next to search results, blogs and various web sites are fraudulent. This is to say the are clicked on with malicious intent, in order to generate revenue for the websites that host the ads.
To vastly oversimplify a very complicated process of auctions, algorithms and audacity: Let’s say an advertiser agrees to pay Google 15 cents for every click that comes from its ad to its site. Google drops the ads on sites or search results whose content corresponds to the material in the ad. Google collects 15 cents times 120 jillion for each click to the ad, or whatever its current reach is. If the ad is on a blog or web site, Google gives (say) 5 cents to the site for each click. Google keeps a dime. Advertiser gets qualified leads. Win-win-win.
Unless it turns out those clicks are generated by robots or stooges in the employ of blogs or websites that host the ads, trying to steal from advertisers 5 cents at a time–which, the report suggests, happens with 28 percent of all such clicks.
As someone with no investment in the Adwords game–and who rarely clicks on those ads–I’m not sure what all this means to the larger world of commerce. But I offer this curious observation: When the MediaPost story on click fraud showed up in my Gmail inbox, the ads below appeared next to it. I invite you to click them all–either to strike a blow for purity in web commerce or, if you like, purely for sport. It certainly won’t make me–or cost me–any money.
Beat the Adwords System”
Access 100 Million People in 10 Min The Definitive Fast Start Guide
Pay Per Click Advertising
Reach 1000s of Customers in Minutes Cost-Effective Clicks to Your Site
Don’t Sign Up For AdWords
Before You Check Out JumpFly. We Will Help You Save Time & Money.
Maximize Pay Per Click
Professional PPC Management. Increase Conversion Volume by 119%