GSP Liveblog: Can Social Networks Be Used to, Um, Make Money?

The moderator of a panel at Graphing Social Patterns East asks social network honchos: “Does anybody actually show increased sales from social network advertising?”

He has to ask it twice because the panel just double-talks about “engagement” metrics and “getting people into a branded environment” and “very new, not about revenues yet,” “optimizing cross platform media campaigns” and “social influence marketing” and “win-win” and “blahblahblahdon’taskthatplease.”

But social networks need to be part of every advertising campaign anyway! That much they’re sure of!

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2 Comments on “GSP Liveblog: Can Social Networks Be Used to, Um, Make Money?”


  1. Hi!
    Thank you for your insights of the conference. I had planned to attend but my on magazine business “The Power” got in the way.
    We have been studying web 2.0 for over a year, and have we have been successful selling advertising in print at enough to survive for 18 years!
    Our strength is our content, which is information that has not been viewed or aggregated (1-3 months) until we do so in the magazine.
    So in answer to your comment above:
    But social networks need to be part of every advertising campaign anyway! That much they’re sure of!
    We now believe that we understand how to present our content in a social networking site that can be monitize.
    We would like your help as you are on the leading edge.
    Please check out our online issue. http://tinyurl.com/5f7nvj
    Or visit our site.
    Keep up the great work of advising us who couldn’t be there.
    Looking forward to discussing further with you.


  2. Why is it when someone asks a really important question, this happens

    “blahblahblahdon’taskthatplease.”

    I guess that means the answer is no.


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