GSP Liveblog: Can Social Networks Be Used to, Um, Make Money?
The moderator of a panel at Graphing Social Patterns East asks social network honchos: “Does anybody actually show increased sales from social network advertising?”
He has to ask it twice because the panel just double-talks about “engagement” metrics and “getting people into a branded environment” and “very new, not about revenues yet,” “optimizing cross platform media campaigns” and “social influence marketing” and “win-win” and “blahblahblahdon’taskthatplease.”
But social networks need to be part of every advertising campaign anyway! That much they’re sure of!advertising, social networks comment below, or link to this permanent URL from your own site.