GSP Liveblog: Can Social Networks Be Used to, Um, Make Money?
The moderator of a panel at Graphing Social Patterns East asks social network honchos: “Does anybody actually show increased sales from social network advertising?”
He has to ask it twice because the panel just double-talks about “engagement” metrics and “getting people into a branded environment” and “very new, not about revenues yet,” “optimizing cross platform media campaigns” and “social influence marketing” and “win-win” and “blahblahblahdon’taskthatplease.”
But social networks need to be part of every advertising campaign anyway! That much they’re sure of!