GSP Liveblog: The Future of Facebook Commerce
Liveblog from Graphing Social Patterns East is boring even me. My sincere apologies for two dull entries just posted. New format: Three Points
1. By using attributes from profiles, marketers can target ads and applications to people by geography, interests, activity on network, etc. Use [Facbeook] people “like you do keywords” when buying Adwords keywords. [Note to self: Icky but fascinating.]
2. Application example: Open Table permits restaurant reservations across network rather than requiring people to visit their site to make reservations. Could be targeted geographically, by interest, by network activity, etc.
3. Another example: Someone “friends” a dentist and their friends see an ad for the same dentist. [Ickier than the rest, for some reason.]
My takeaway: People’s Facebook home pages will soon fill with [more] targeted commercial clutter [than there is currently]. What’s that I hear in the distance? Could it be a death knell?