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Eyeballing the Best “Contextual” Video Ad Ever

While playing around with the video platform MetaCafe today, I came across a particularly shrewd use of contextual video advertising.

Lasik? No, I\'ll just have contacts, please.

Are you a Lasik candidate? Check out this educational video illustrating the procedure, with a flap of cornea being sliced off and laser pulses reshaping the eye–all while the patient is wide awake.

What’s that? Think you might want contacts instead? Click here, my friend!

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This entry was posted on 29, June, 2008 at 10:04 am and is filed under advertising, video. You can subscribe via RSS 2.0 feed to this post's comments.

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