Rick Sanchez Debuts Twitter on TV
Today at 3 p.m. EST, CNN’s promiscuous social media adopter Rick Sanchez debuts a TV show called Rick Sanchez Direct.
This may be of some cultural significance, in that that the program appears to be about/from/in/around [insert your favorite preposition] Twitter.
It’s hard to imagine the details of this first-of-its-kind broadcast. But in a Twitter message, Sanchez announced that it would indeed be “a Twitter show.”
Sanchez and other CNN anchors have been putting Twitter on camera as they report the news over the last week or so. Sanchez apparently had great sport with Twitter during Hurricane Gustav. I caught some of it, and it gave the news a sort incoherent, populist je ne sais quois I sort of admired. [See this Mashable entry for some details on CNN’s adventures in social media.]
Sanchez follows 4,607 people as of this writing. He has 8,766 followers. This appears to have generated some anxiety at Twitter’s San Francisco HQ, where the troops have been struggling mightily to keep the Fail Whale in its enclosure.
Sanchez’s producer Tweeted the following: **from Rick’s producer** working out a “follow limit” issue with Twitter. Stuck right now, unable to follow new folks.
Whether Sanchez will generate an entire show out of people’s messages to him, I have no idea. It’s hard to imagine how a Twitter feed from 4,607 users might behave live. The mind swims at the possibilities.
In his sign-off message Sunday night, just a little bit before I published this blog item, Sanchez Tweeted thusly:
heading out, c ya tomorrow THREE PM EAST, NOON for u california peeps, and everything in between. dvr, dvr, dvr,
Which is to say: Sanchez is asking us peeps to use our DVRs so we can time-shift a broadcast of his program that features Twitter. Talk about “appointment TV”!
As you can imagine, some see this as yet another sign that Da Man is appropriating social media in its evil plan to generate economic activity. You’ll find evidence of this on the blog Clips & Comment, in a post entitled “Can Someone Shove CNN’s Twitter Screen Up Rick Sanchez’s A**?”
Dr. Sanjay Gupta, Code Blue!
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Note: The following added at 6:09 p.m.: For a review of the debut, see the next post.