LiveBlog Interact08: Marketing with Social Web
Ripe quotes from Brian Williams, Viget Labs
“Your product is your marketing campaign.” For instance: Google, iPhone
Your business, whether you like it or not, is accessible, transparent, and authentic. Even if the only presence on the web is from a disgruntled employee from two years ago–that’s your business.
How to get aboard? Unleash your inner geek: Just jump on, sign up for Twitter. It’s changing constantly. But at least you need to understand what this space is like.
For businesses, “De-specialize.” Everybody needs to participate in social engagement online.
From John Bell, Ogilvy PR, 360 degree Digital Experience
“The Attention Crash”–people fatigued by new, multiple technologies. How do you drink from the firehose without drowning? Give yourself a certain amount of time each week for experimentation.
Need for constant, fast internal training. Things move so fast it has to be regular. [Now trying “Yammer,” Twitter for the enterprise.]