Alam Warms, head of Yahoo News
Election ’08 news: 50 percent of public getting info online, end of 3-network, major media election. Candidates working on SEO, comment moderation, etc.
“Credible aggregation” is key to draw audience. [Yahoo has biggest online news audience? Note to self: Fact-check later]
Question: Blogs have no fact-checking, little credibility. A: Blogs *can* do important work, fact-checking, etc. Blogs exposed CBS/MSM misreport on GWBush military service.
There is a role for editorial decision at Yahoo News: We have pulled down non-credible stories, make editorial judgments. [Note to self fact-check that one too.]
Yahoo plan–multimedia aggregation with multiple, quality partners. We do lots of A/B testing, usability, simplicity of use. We don’t believe in video ghettos, says Warms.
We can include exclusive content where we think there are gaps.
Did a web-exclusive interview with sitting President, in partnership with Politico, in May.
Good Morning Yahoo, sponsored by Dunkin Donuts, every day. An aggregation of morning content.
No audience quetions? What’s up with that?